Overview
Stripped Supply is Australia’s first diabetes subscription box, designed to make accessing essential diabetes supplies more convenient. The founder identified a key challenge within the diabetes community: learning to manage diabetes comes with a steep learning curve as people adapt to new routines and take control of their health. Our team set out to address this challenge by building an education platform to help people better understand their diabetes and feel more confident managing their condition.
Project details
Role
Lead product designer
Responsibilities
User interviews, user journey maps, wireframes, prototypes, user testing, branding
Team
Product designer, product manager, 2 software engineers
Timeline
4 months
The process
User interviews
Ideation
We quickly validated that users want to take active control of their health, particularly during the critical early stages post-diagnosis. To address the need for manageable, non-overwhelming education, I facilitated an ideation workshop focused on bite-sized learning. Using techniques like Lightning Demos, sketching, and low-fidelity prototyping, we rapidly explored concepts aimed at making diabetes management approachable.
User Journey Mapping
During our ideation workshops, we created user journey maps to explore how the education platform could complement Stripped Supply’s existing subscription box service. Our vision was to bring diabetes education and essential management supplies together in one place, helping people better understand their condition while accessing the resources they need to manage it.
Prototype Testing
After refining our concepts, I designed low- and mid-fidelity prototypes of the learning modules to test with users, gather feedback, and validate our design direction.
Key Findings
Bite-sized content for busy routines
Users overwhelmingly preferred short, digestible content they could engage with on the go. Rather than long-form articles, micro-learning modules fit far better into their daily habits.
Peer connection and shared experiences
Participants expressed a strong desire to share thoughts, tips, and reflections with others. Community validation helped reduce the isolation often felt after a diagnosis.
User-driven learning topics
Users wanted an active voice in their curriculum, expressing interest in suggesting and voting on specific topics they felt eager to learn about next.
Low-friction interactions over gamification
Users preferred simple, low-effort interactions, such as multiple-choice questions, over gamification, which felt distracting and potentially trivialised the seriousness of the health topic.
High Fidelity Design
The hi-fi designs maintains the bite-sized content layout as users navigate through different topics. The educational content is labelled as 'Pathways' and 'Modules'.
Pathway
A Pathway is a collection of modules that usually encompasses a borader topic around diabetes, for example, "Traveling with diabetes".
Module
A Module is a specific topic or question that a user may be interested in learning more about, for example, "What to do when your blood sugar goes low".
Snapshots of the Design System
Branding and Marketing
As the prototypes were being designed, I created a Minimum Usable Brand to incorporate into the Stripped Supply Learning Platform and utilise for the email marketing campaign. The team sent out a teaser and launch campaign to all customers to test the new learning platform and engage with them closely to gather feedback.
Reflections
As the sole product designer on this project, the experience was deeply rewarding. Engaging directly with individuals living with diabetes gave me invaluable insight into the daily friction and emotional weight of managing the condition post diagnosis.
Bridging these user struggles into clear, actionable design opportunities reinforced the value of continuous validation. Iterating through user testing at each stage, from early ideation to prototyping, ensured that we built a solution that was not only functional, but truly meaningful to our users daily lives.